Turn case study production into an ongoing, managed process instead of another job for your marketing team

Tracks gives your case study production a dedicated owner and a steady flow of finished stories, built from first-person customer interviews and shaped into editorial. You get the writing, design and video where it applies, all handled for you.

We produce high quality editorial standard written case studies through a hybrid interview that can capture a short remote video case study at the same time, if video is included in your package. What we produce in addition is dependent on your package but can include downloadable PDFs, social media posts, video clips and other assets. Full on site video case studies are available as a standalone service, and case studies can also be purchased one by one or in blocks on a project basis.

Very little, because we carry the process for you. We hold one deep dive session at the start, and after that only a short briefing is needed to kick off each new customer story, with you making the introduction and approving the finished piece.

Every story comes from a real interview with your customer, so it captures a genuine account of their experience. We build each one against a clear standard for what makes a case study credible and persuasive, as well as highly usable for sales, marketing and the wider business.

A freelancer is invested in the output, whereas we're invested in the whole process, including the customer relationships. Working one job at a time, and switching freelancers when you need help brings no consistency and treats your customers as a source of information rather than the valuable asset they are.

Internal case studies can often stall because they sit on top of an already overstretched marketing team, and nobody has the room to fully own them. Tracks gives the work a dedicated owner, so stories keep flowing instead of stopping and starting.

Other case study agencies tend to work project by project, which makes output patchy, rather than a continuous, predictable service with a whole-programme mindset. PR agencies often produce case studies for media use, and we do that too, but we also make sure you have a business asset that helps your sales team close revenue and builds your wider credibility.

We have designed the whole process to make engaging easy for your customers. We can provide templated messages to reach out, explain and de-risk the request. We set out with a win-win mindset, so your customer sees early on that this will make them look good. Where a customer can't be named, we can still build a real, anonymised story.

We will always be happy to work with you to identify and support outreach to new candidates. If a gap in the process is confirmed, you can suspend your Tracks subscription for up to one month with no penalty, once in any six month period.

We've worked in B2B technology markets for more than two decades and so we understand your landscape. We specialise in B2B tech, so getting quickly up to speed on complex products and buyers is part of what we do. The interview approach also means the depth comes from your customers and experts.

After you decide to purchase a subscription you’ll fill in a simple onboarding form and be asked to book a deep dive planning call. We begin with this deep dive call to learn your business, messaging and case study priorities - and meet any key stakeholders in your team that we may need to liaise with. We move straight into action on the first case study candidate as soon as you introduce us, and from there start a steady level of production activities.

We keep the pipeline moving by progressing the next ready story, so nothing sits idle waiting on a single approval. The stalled story picks back up as soon as your customer is ready. The same conditions apply when a customer drags their feet confirming an interview. We won't ever hound them, but alert you if we feel your intervention is warranted.

You own everything we produce, and it's yours to use however you like across your website, sales, marketing and social. Nothing created is held back or licensed on our terms. Third party images and video clips (if used) are licensed for your use but belong to their original owners. Copyright in these cannot legally be transferred to you.

Pricing depends on the scope and volume that suits you, so we'll share the rates with you on our call once we understand what you need. There are no hidden extras beyond what we set out. If Tracks doesn't turn out to be the right model, we will show you the options for our project-based editorial and video case study services and workshops.

Tracks is based on a monthly subscription fee, billed quarterly in advance with a three month minimum term. You can take us on for as short or long an engagement as makes sense for you and make adjustments with notice when the service is running.

It's a straightforward conversation about your case study priorities and whether Tracks is the right fit, with no pressure to commit. If it makes sense to go ahead, we explain exactly what happens next.

You’ll be working with an experienced UK based team that works on UK business hours and includes a case study account manager and copywriter, plus a graphic designer and video editor if your chosen plan includes production of supporting assets.

You can push as many case studies into the pipeline as you need (the more, the better) and we will work on these sequentially in the priority order you control, spending a maximum of 2 hours on any one day working on your project. We will only ever be working on one case study at a time, but if one of these pauses while we wait for feedback or approval from you or your customer, we will move on to keep the next priority case study moving along.